Monday, July 20, 2009

FDA Approves Stevia

Update note: This breaking news article has been updated from its original version to clarify the nature of the FDA's GRAS "approval" for stevia. In the original breaking news, we reported that the FDA had granted GRAS approval to stevia. Technically, the FDA has only issued letters of "no objection" regarding companies' self-affirmation of GRAS approval for stevia. In other words, the FDA hasn't technically granted approval to stevia but has affirmed it will not object to companies using it in foods and beverages. This puts stevia in a "grey zone" where the FDA could potentially target selected companies (small stevia producers) while ignoring other companies (Coca-Cola and Cargill, for example), even while they use essentially the same sweeteners. Sourced from here

My Note: It is about time. Now that the big boys are now interested in the product there most likely be more interest in Stevia.